DM Conceptual Design

WordPress is one of the most popular blogging platforms on the Internet. There are so many plug-ins available, aiding in SEO. These plug-ins are found at WordPress.org/extend or in your WordPress dashboard. These plug-ins along with your killer content will help your blog rank highly on its own merit.

1. All in One SEO Pack

Some features:

• Support for Custom Post Types
• Advanced Canonical URLs
• Fine tune Page Navigational Links
• Built-in API so other plugins/themes can access and extend functionality
• ONLY plugin to provide SEO Integration for WP e-Commerce sites
• Nonce Security
• Support for CMS-style WordPress installations
• Automatically optimizes your titles for search engines
• Generates META tags automatically
• Avoids the typical duplicate content found on WordPress blogs
• For beginners, you don’t even have to look at the options, it works out-of-the-box. Just install.
• For advanced users, you can fine-tune everything
• You can override any title and set any META description and any META keywords you want.
• Backward-Compatibility with many other plugins, like Auto Meta, Ultimate Tag Warrior and others.

2. SEO Smart Links

SEO Smart Links automatically links keywords and phrases in your blog. It is a perfect solution interlink or add affiliate links to your blog posts and other sites.

3. Automatic SEO Links

For each link, you can set:

• Title
• Target
• Rel

In case the plugin finds more of once the same word in a post, it will only change the first one. This is to avoid black seo and inconveniences to the users.

4. Random Pages Widget – For Visitors and SEO

This is a widget that displays a list of random pages/posts on your widgetized sidebar. The widget displays random posts and pages in sidebar. This increases the number of indexed pages and gives users an interesting way to browse your site.

Benefits:

• Give visitors a fun way to browse your site.
• Get more pages of your site indexed.
• By randomly spreading around links the chances a search engine spider fully index your site greatly increases.
• Increase traffic from the search engines due to having more pages indexed (see last point).

5. Google XML Sitemaps

This plugin will generate a special XML sitemap which will help search engines like Google, Bing, Yahoo and Ask.com to better index your blog. With such a sitemap, it’s much easier for the crawlers to see the complete structure of your site and retrieve it more efficiently. The plugin supports all kinds of WordPress generated pages as well as custom URLs. Additionally it notifies all major search engines every time you create a post about the new content.

Bonus ! Dont forget to backup your site with WP-DB-Backup. If anything should happen to your site or blog, you can quickly get everything back up and running as soon as possible.

Media is now moving from print to online. It has become easier to reach large amounts of people for your upcoming promotions through Facebook, Twitter, blogs, etc. Online media is also a more efficient way to reach more focused, niche sites. Accessing these social networks and developing blogs is easier than ever. Now this doesn’t mean to disregard attention to your online design projects. Online design projects range from corporate websites to simple blog headers. This work is normally left to the web designer / developer or print-based designers. They keep your online media representing your service or business visually appealing, to get the best results, as you would with print. There’s still a huge print industry, but it’s shifting.

Set goals for your social media: 15 new facebook fans a day, 7 new twitter fans a day.

Be passionate about what you are pursuing. When you are passionate about something it is not seen as work. When it is not work, you can spend all day working towards your goals. Reach out to your niche, get listed in directories, make your online presence aesthetically pleasing.

Know who your competitors are and what they are doing. Scope them out to make sure your pricing is reasonable and that you’re not a few years late getting your product out on the market. What are you doing that is better than the next person? You’d be surprised how many people get their sites launched, blogs started, products out there and wait for the money to roll in and wonder why they are not successful. To take any business off the ground, you are stepping into a market that is already established – make yours a better establishment.

1. Schedule Time.

2. Have methods to measure results.

3. Regularly generate and distribute content.

4. Don’t try to do it all.

5. Set Expectations.

6. Become a Thought Leader.

7. Call to action – have one!

8. Use social media data for business strategy.

9. Be proactive.

10. Become a friend of your audience.

Everyone has the ’social power’ to achieve success. The number one rule is to be proactive.

1. Proactive companies listen, communicate, and interact.

2. Proactive companies entertain.

3. Proactive companies provide excellent service and handle complaints.

4. Proactive companies know that interpreting and acting are key advantages in this competitive world.

Become a friend of your audience, and always say ‘thank you’.

When you meet someone, 93% of how you are judged is based on non-verbal body language. Your appearance, how you look, your hygiene and body language influence another persons opinions of you. Only 7% is influenced by words. Hate to say it but we do judge a book by its cover. When speaking with someone over the phone, 70% of how you are perceived is based on the tone of your voice and 30% by what you say, so pay close attention to how your words are are being said, in order to make the best impression.

In that 7% bracket that is influenced by words, choose your first twelve carefully. Express some form of thank you when meeting with clients and customers.

Think about when you meet someone and they remember your name and continue to say it throughout your conversation. Makes you feel special and valued, huh? Use the other persons name immediately, within the first 12 words in the first 7 seconds.

What is Social Media exactly? It is Blogs, Twitter, Facebook, LinkedIn, Forums, Social Bookmarking, Pictures and Video sharing, YouTube and more! These social media avenues are so popular because humans love to connect and help one another by nature. Social Media is not about business, it is about consumer relations. Social Media marketing will not work if you send out sales pitches to your Blog, Twitter, Facebook, etc. as it is about community, relationship building, and conversations. And remember, treat every customer with respect. They can influence millions of people.

Newsletters are a great tool to engage with customers and potential customers. Here are a few tips on how to create an effective newsletter:

1. Create savvy subject lines and catch phrases.

2. Make the subject “Free Bag from ____” or something that appeals to customers, then put your business name last.

3. Offer Savings and do specials such as “Free Shipping, this week only!.”

4. Write reports about what you have found going on in your industry, what is coming to your store, and/or show what is new for spring.

5. Offer tips in your newsletter such as “How to get red wine off your bamboo shirt (or something from your store)” or Travel Tips.

6. Put links to your Facebook and Twitter pages so customers can connect to see all your updated information, where you should be posting events and posts in your Facebook Calendar.

Google is taking a personalized search to a new level by adding information from what Google calls your “public social graph” and integrating it into their main search results. Google is taking everything they know about you from your Google profile, determining your connections with people and websites from various social networks, and then producing personalized search results for participants.

What this means for SEO is that all of the social media profile building you’ve been engaged in is going to pay off in the near future — and BIG.

Since Google Social Search relies on information from your social connections and mines that data, you will first need to opt in to the program through your Google account. Features about Google Social Search can be found on Google at http://www.google.com/support/websearch/bin/answer.py?hl=en&answer=165228 but are also listed as follows: Once signed into your Google account, conducting a search on Google will provide two ways of viewing Social Search results. First, at the bottom of any regular results page you will see “Results from people in your social circle for” where two Google Social Search listings will be returned.

Second, if you perform a search on Google and then select the “Show options” feature and choose “Social” you will see the full Google Social Search results.

To be seen in others’ social search results you will not only need a Google account and profile, but also must add links (the actual connections) within your Google Profile. Google suggests links but you are free to add as many links as you would like from virtually any social media, bookmarking or networking site. Keep in mind that the more links you add, the more exposure you might potentially receive. The main social networking sites (Twitter, Facebook, etc.) are an absolute must to include but also consider your website and/or blog as one of the links.

Remember when adding these links that you are allowing Google to track your connections on the Web. Google might not admit it publicly but many argue the main reason for launching Google Social Search is that it’s simply another way to provide better ad targeting.

So how does Google Social Search tie into SEO? Assuming Google integrates Social Search into the main search results formally, in the future the number of online connections you have established will directly impact the search results. The more people following you on Twitter, Facebook, FriendFeed, Flickr, Google Talk, or any other significant social site, the more exposure you and your website will receive. So how do you get proactive and take advantage of this new potential back door to the top of the SERPs? Keep building social networking profiles, but start new ones if possible, and make sure they are active and as targeted as possible. Make sure all of your social profiles have proper links to their respective websites and, conversely, make sure your websites promote your social network profiles. Keep promoting your blog’s RSS feed — as the more subscribers you have on Google Reader, the better.

Popularity will be an important factor but trust will be equally important. Be sure to engage your followers in order to help build that trust. With many questioning whether or not social media is worth all the time and effort it takes, Google Social Search might finally provide the answer. Get ahead of the curve now, while you still can.

Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

BENEFITS:

Free:
Spend on marketing, not on web analytics.

Sophisticated Analytics:
Google Analytics has all the features you’d expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.

Easy to use:
Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect.

Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites Google Analytics also calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.

Tracks all campaigns:
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.

Safe:
Google takes the trust people place in us very seriously, and is pledged to safeguard the privacy of your corporate data. We understand that web analytics data is sensitive information, so we accord it the ironclad protection it deserves. Read our industry leading privacy policy.

Data Integrity:
Hosted in Google’s global data centers, Google Analytics leads the industry in data integrity and protection. Google Analytics has always used first party cookies to ensure consistent tracking.

Part of a Larger Google Product Suite:
Google Analytics is part of a Google ecosystem that includes products such as AdWords, AdSense, Website Optimizer, DoubleClick, Internal Site Search, TV Ads, Audio Ads, Analytics for Blogs, Checkout, webmaster solutions, and more.

(info taken by Google Analytics website)

Duplicate Content:
Duplicate content can be quite damaging to your rankings. Ensure that all content on your site is unique. Don’t steal or “borrow” content from another site, and don’t cut and paste large portions of text from one page of your site to the next. By keeping all pages of your site entirely original you stand the best chances of getting a thumbs up from Google.

Fresh Content / Regular Updates:
Update your content. In highly competitive markets, sites with old static content can often slip away. Keep your content fresh and updated to keep bringing Google back to your site. If they find new pages and updated pages with every visit, they will come back more often.

+ Gather your valuable assets: content, inbound links, keywords, conversational tools.

+ How many inbound links do you have? Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). The number of backlinks is one indication of the popularity or importance of that website or page (though other measures, such as PageRank, are likely to be more important).
-From Wikipedia, the free encyclopedia
Know where they are coming from and make sure they are valuable.

+ Take inventory on your current content. What keywords are being used? Google and other search engines probably have already found your site through your valuable content and keywords so keep some of them. They are most-likely working for you.

+ How many pages are you going to have? Will you need a new URL? If so, make sure to redirect all pages within the site to the new page. For example if www.abc.com is changed to www.123.com make sure to redirect abc to 123.

+++ #1 Rule: Content is the foundation of all your Marketing. Get Found through SEO, Blogging and Social Media.